Gail Swanson makes selling your home a much easier process than you might expect.

*Honesty * Integrity *Attention to detail * Communication * Standards of Excellence

My goal is to attain the highest price possible for your property within the fastest time frame and with the least amount of stress.  My Maui real estate business is built upon the satisfaction of my clients.

I have developed a marketing strategy that works. This is based on the following 10 very important steps. When I represent you as a Listing Agent, here is what you can expect:

  1. Pre-listing appointment: This is probably the most important step. During this interview, you will be presented with a complete analysis of your home and market area. We will determine what needs to be done if anything, to guarantee the highest possible sale price and to compete effectively with other homes currently on the market.
    After pricing your home carefully, you will receive a “Seller’s Estimated Closing Costs” report to show you what your selling costs will be and how much you can expect to net at a specific sales price. All necessary paperwork will be signed, all property information will be gathered, and I will put your home on the market.
  2. Photos: Quality Interior and Exterior photos will be taken of your property. Flyers, color feature sheets and postcards will be generated to be distributed to all prospective buyers and key agents in the Maui real estate community.
  3. MLS: Your complete listing is entered into the REALTOR ® MLS (Multiple Listing Service) An E-mail alert is immediately sent out to over 500 Realtors.
  4. Sign: I install a nationally recognized sign and brochure box with information fliers on your property. (Houses and vacant land only)
  5. Realtors® I will place your home on the REALTOR® caravan to introduce the property to the Real Estate professionals in the community.
  6. Advertise: Your property will be advertised in the following publications.
    * Maui News classified section
    * Maui Real Estate Property Guide as part of a full page ad
  7. Internet: I will create a personal website for your home. It is important for you to send this site to family, friends, co-workers and neighbors. The more people know about your property, the faster it will sell. I will include your website in all Internet Advertising announcements and your listing will be added to my web site, featured on the Keller Williams national website, and also www.REALTOR.com, the largest real estate website in the country . The web is a powerful selling tool!
  8. Open Houses at your home (at your request)
  9. Target Marketing Mail-outs: A postcard will be mailed out to your neighborhood within the first week. A second mailing will be sent to target buyers for your property within 30 days. Maui Real estate requires many avenues of marketing.
  10. Weekly Updates: Communication is the most important element. I will follow up with Realtors who have shown your home, and update you with their feedback and comments. You will receive a Market update each Friday with news any new listings, escrows or closings in you’re your area.

return to top

When we receive an offer:

  • I will personally review contracts with you, and represent you in contract negotiations.
  • I will guide you through the escrow process, never missing a deadline or a detail!
  • I will assist you with the purchase of your new home or refer you to a REALTOR® in your destination area

Showing Your Home

When a buyer is interested in seeing your home, I will notify you at the telephone number you designate. I ask that you make every effort not to be present when you home is being shown so that the buyer can feel comfortable asking questions and exploring your home, trying to imagine actually living in your home.

Although it is inconvenient to keep your home presentable at all times, it is when you least expect it that you’ll get a call saying someone want to see your home on short notice. Please do your best to keep all clutter and personal items out of sight. It helps for the buyer to imagine their own personal possessions in the home.

After each showing, I will contact the agent who showed your home to ask for feedback from the prospective buyer who toured your home. Feedback and opinions will be shared with you on your weekly update via email. If there is a second showing, I will contact the buyer’s agent and attempt to facilitate an offer on your home.

Offer to Purchase On Your Home

When an offer to purchase on your home is made, I will contact you immediately and inform you of the terms of the contract. If you plan to go out of town, remember to leave a contact number with me. Experience dictates that we should expect a negotiating process – either verbally or in writing. Once the terms are agreed upon and everyone signs the contract, we open escrow.

Once You Are Under Contract

Contingencies and Terms

There are many important elements of the contract including the Seller’s Disclosure, Condominium and Subdivision Documents, Termite Inspection, lender requirements and more – These all must be handled correctly. With the help of my escrow coordinator, I will notify you when things are due and when they need to be signed or reviewed. If you do not have a fax machine, I will provide one for you. It is very important that I know how to reach you at any time during escrow.

Home Inspection

An important part of the escrow period is the home inspection. This is where the buyer insures that the home is in good condition and does not require any immediate repairs. You will be notified with the dates for the appropriate inspections.

Basic Home Inspection will cover built-in appliances, electrical system, plumbing, heating and cooling systems, roof covering (flashing, gutters), doors and windows, exterior surfaces, structural components (foundation, columns, chimneys, floors, walls, ceiling, roof), porches, decks, fireplaces, flues, crawl space and attic ventilation systems. Repairs that the buyer requests and you agree to do must be satisfactorily completed prior to the closing. I can recommend skilled contractors to handle these repairs and they can be paid at closing.

Termite Inspection

In Hawaii, termite inspections are very important. The inspector may suggest treatment if there is evidence of live termite infestation. Sometimes spot-treatment is adequate and other times tenting is required. Typically the Buyer selects the pest control company and the Seller pays for inspection and treatment.

Appraisal and Review Process

The buyer’s lender will schedule an appraisal of the home. This is done by appointment and usually takes about one hour. As the home seller, you will not hear the results of the appraisal unless your home fails to appraise at the sale price.

Signing the Final Papers

Prior to signing, our escrow officer will email you a copy of the HUD1 or closing statement. This details all costs and should be very similar to the “Estimated Seller’s Net Sheet” you received when you first listed the property. It is important to review the settlement statement prior to signing and I encourage you to call me with any questions or concerns. The escrow officer will contact you to schedule a signing appointment, usually the week before closing. At this time, you will also make arrangements for receiving your funds on closing day.

Closing Day!

Several days after you sign the final papers, the deed records in the Hawaii Bureau of Conveyances in Honolulu. This is the actual closing day. As soon as I receive the phone call to notify me that the sale is officially closed and recorded, I will call you with the good news! All keys will then be given to the Buyer’s agent and you can celebrate the sale of your home!

return to top


Gail Swanson R(S)
Maui Earth Realty
Cell 808-205-0816
E Mail:Gail@mauifromtheheart.com